Having just spent 3 hours listening to Microsoft tout SBS 2011 Essentials and Office 365, Intel tout “The Cloud”, and enjoying some nice light fare and drink, I was both impressed and underwhelmed at the same time. The turnout was among the smallest I have seen at one of these events, so the question that arises is… Where are the Solution Providers? The products certainly appear strong, and the market appears poised for a dramatic rebound, especially if you believe what M / I are telling you. Our own business indicators certainly show strength, especially among K-12 in the Mid-West and the West (if not so strong on the more challenging East Coast). Are State/Local Government and Small Business really ready to embrace this next challenge? Intel’s themes still appear to be dominated by the growth in the “End User Consumption Device”, as most of their literature shows nothing larger than an All-In-One and moves quickly to laptops, netbooks, SmartTV, Slates, and SmartPhones. For all the hype about the embedded opportunities, I can tell you that not a single attendee even noticed what Mike Ray (North America Channel Sales Manager) was saying about Digital Security, Digital Signage, and the other areas that Intel wants the typical Solution Provider to focus on. To be honest, when Mike commented that competing against Dell/HP/MNC’s on price was challenging, I wanted to raise my hand (but resisted the urge). True, for most small companies to sell a $500 desktop or a $700 laptop against the MNC’s is a losing proposition, but if you move up the value platform to workstations, server, storage, and similar high value products, the playing field is more than level. Now this message may not be what you hear from Intel, but it is certainly what you hear from our customers. Don’t be afraid to ask us about volume desktops (Ace has many significant new customers based on the Intel Sandy Bridge architecture this year), or more importantly about the custom workstation, server, storage, and HPC space. Look for our latest Case Study on the Chemistry Department at North Carolina State University in June, and enjoy the North American Tour from Microsoft and Intel. I wonder if I will hear the same message at COMPUTEX 2011 next week?
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